Thursday, December 11, 2008

Marketing and Ministry

"The only problem with marketing your ministry is that it might work. People might actually show up and see that it's a sucky ministry. Don't focus on the marketing. Focus on improving the ministry, making sure it actually adds value to the lives of those it is supposed to reach."

The above is a loose quote from Tony Morgan on his Ministry Strategy webcast today on Mogulus. Way to cut to the chase! On his blog Tony has been discussing the role of marketing for churches, and why churches should stop focusing on marketing. The bottom line with both the quote above and the articles is that we need to focus on helping making our ministries more effective in touching people's lives, helping them to take one step closer to Christ, something they want to go and tell their friends about.

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