Todd Engstrom made an interesting post in his blog along these lines. Godin talks about Senator Bill Bradley's elements of a movement:
- A narrative that tells the story of who the tribe is and the alternate future they are building
- Connection between the movement leader and the tribe
- Something to do, or actionable items
- Narrative and alternate future = preaching and visionary leadership
- Connection between leader and tribe = assimilation and “community”
- Actionable items = mobilization
- Narrative starts with preaching, but if it’s heard well, should result in stories from the tribe as they add to that narrative.
- Connection between people and the leader isn’t as important as connection among people, and connection to the shared vision
- Two models for actionable items: one (for a centralized tribe) is to have a structure that supports action consistent with vision; another is a more decentralized approach where individuals come up with their own actions. The former is a powerful organization, the latter is a movement.
- It's one thing for the leader to talk about the vision, but you know something powerful is happen when other ministry leaders and group leaders, and then their own people, are talking about the same vision.
- Today, might connectivity precede assimilation? The way I saw his blog post was via a tweet he made, which I only saw because I happened to make some twitter comments at a leadnet show we watched on the web. I think that in today's culture, there can be no assimilation without first come connectivity being established, and with some vision being caught by the new person, one that is already resonating with them. This community and shared vision leads to assimilation, which leads to greater community, and so it grows…
- This echoes something I learned in a recent class at Rockbridge Seminary - for many people today, belonging precedes believing - and this has deep implications for evangelism and assimilation.